By Stephen Covey

What separates the great leaders from the good
ones? What makes a manager a manager of choice by her reports, peers, and boss?
What makes an individual credible with customers, suppliers, distributors, investors,
and other stakeholders? While there are many dimensions to these questions,
there is one common thread throughout: being an individual who can be trusted.
Perhaps a more important question than, "Who
do you trust?" is the far more personal question of,
"Who trusts you?" There are some
organizations who ask all their employees directly the following simple, key
question in formal 360ยบ feedback processes:
"Do you
trust your boss?"
These companies have learned that the answer to
this question is more predictive of team and organizational success than
perhaps any other question they might ask.
A High Trust Leader is an individual who has
unquestionably strong personal credibility, has the ability to create and grow
trust with others interpersonally, and who is then able to extend that trust organizationally.
High Trust Leaders are managers of choice who
understand the impact trust always plays on two key outcomes—speed and cost—and
how low or high trust either extracts a tax or produces a dividend on every
activity and dimension within a relationship, team, or organization.
High Trust Leaders have learned how to interact
with others in ways that increase trust levels while avoiding the pitfalls that
deplete trust. While there are numerous actions and behaviors that affect trust
accounts, we have identified the 13 key behaviors that High Trust Leaders have
in common (the first five behaviors are primarily character-based; the second
five are primarily competence based; the last three are equal parts character
and competence).
As you go through these behaviors, you may also
find it valuable to consider the opposite of these 13 behaviors and how such
"withdrawals" deplete trust.
What’s most exciting is that these 13 Behaviors of
High Trust Leaders can be learned and applied by any influencer at any level
within any organization. The net result will be a significantly increased
ability to generate trust with all stakeholders in order to achieve better
results.
The 13 Behaviors of High Trust Leaders are as follows:
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